Just like sign printing, calendar printing, pen printing or T – Shirt printing, banner printing is required for a specific reason? Be it for a conference, trade show, store opening, car sale, or hospital informational push. Whatever your mission is, you need to have a banner printing. You don’t need to worry if you have little-to-no design experience, we’ll get through this smoothly. Keep the following essentials of Banner Printing and you will do great.
1. Know Your Purpose
Your banner printing design needs to accomplish a few things. This could be reinforcing company branding, advertising a weekend sale, directing traffic, or attracting trade show attendees into your booth. If you start your design with this clearly established purpose in mind, you can’t go wrong.
2. Size matters
Think about where the banner will be in relation to your target audience and decide the size accordingly. Take a hypothetical situation that the banner is hung on a store exterior 100 ft back from the road, but your target audience is speeding past on the highway in front of it, then you’re going to have some problems if your design doesn’t take this distance into account.
Keeping visibility and readability factors in mind, also be sure to follow banner printing guidelines. Always remember that any essential words or design elements should not be outside of template safe areas. Treat every pixel of your banner as valuable real estate, without over complicating the design.
3.Never ignore the Color you select
Color have always been an essential aspect to effective banner printing. It draws the eye & increases retention. Try to stay with the colors your business identifies with while maintaining good contrast and readability. A light text on a dark background or a dark text on a light background works best. Some of the people may argue that the light-on-dark combo is ideal because it mimics the white-on-green of highways signs that we’re so accustomed to reading. Make sure that the color you choose must be contrasting and complementary. Marketing professionals mostly use pops of bright colors in their ads to draw the eye; the same strategy will work for your outdoor banner.
4. Choose the apt font
The font you select for the banner printing is going to absolutely affect the readability of the banner. Stay away from scripts, scrunched block letters, wisp-thin letters, or anything “hand-written”. At best, you’re fighting for 3-5 seconds of your audience’s attention – that is, if you get their attention at all. Neutral fonts like Arial or Helvetica will help get the point across quickly and easily. A script font like Mistral is might be great for some uses, may be hard to read and cause you to lose your audience.
5. Brand it!
In a lot of ways, branding elements on your banner printing will go back to color choice. Try to stay within your brand’s color wheelhouse. Other branding essentials you would like to incorporate into your design would be any slogans or logos mostly used throughout company graphics.
When in doubt, keep it simple. People believe in you and your brand!