Poster Printing in Toronto : If you have been given the task of creating a poster for your client, you might have very little clue where to begin with. It’s easy to assume that poster printing is no different to designing a business card or leaflet, but in most cases, this couldn’t be farther from the truth. Poster printing needs more attention to detail in comparison to flyer printing, sign printing etc. Here are the few guidelines that you must follow when it comes to poster printing:
#1: Understand the demographic of your poster
Being a designer, it’s quite easy to view each new project like ‘another design job’ when you are commissioned by a client, but one should always reme,ber that during poster printing, every design always has a purpose or an aim. Essentially, the aim of any poster is to communicate a desired message to a particular group of people. It must inform its target audience about a product launch, campaign movie, event or whatever it may be. Poster printing work needs to be worked in the most simplistic as well as visually enticing way possible.The first thing you must figure out is the aim of your poster & understand the target demographic. Ask yourself these questions:
Q1. What is the desired message?
Q2. Who is the target audience?
Q3. What information MUST the poster give?
Q4. What is the overall aim of the poster?
By deciding early on these grounds, you will be able to eliminate the possibility of a cluttered design packed with pointless information or words. You will also start understanding how to communicate effectively with the intended audience.
#2 – Find A Focus Point
During poster printing, always remember that the poster must be designed around a main focus point & that focus point must help to communicate the message/idea behind your poster in a visual manner. Whatever the subject matter of your poster is, it always helps to create your design around a single focus point.
#3 – Make It Eye – Catching
Generally, posters are used to catch the attention of passers-by & to communicate a desired message. No matter how great your message is, but if your poster doesn’t catch the eye of your target demographic in the first place, it’s rendered pretty useless. Obviously, a clear focus point and a simplistic design are both attributes of an eye-catching design but there are other factors too.
Bold typography as well as contrasting colors help to create an extremely eye-catching poster. The orange & black complement each other, yet also contrast to create a visually enticing design. You shall also notice the use of large bold typography which further helps to grab the attention of the target demographic.
#4 – Pay Attention To Detail And Consistency
Attention to detail and consistency is an important part of any design, and most important when it comes to poster printing, but perhaps even more so with large printed materials such as posters. When printed, posters are usually pretty large and thus, any inconsistencies and/or lack of detail are easily spotted. You need to be crafting pixel perfect poster designs, otherwise be ready to have a pretty unhappy client.
To keep things consistent, you should use a limited color palette (no more than 2 – 4 colors ideally), keep a consistent style throughout the design (e.g. masculine or feminine) and also, use consistent shapes and/or typography. If you look at the ‘wear-ever’ poster above, you’ll notice how it incorporates all of these factors.
Similarly, you need to pay attention to detail. This means ensuring pixel perfect font spacing, borders and font sizes throughout your design.
#5 – Utilize Multiple Fonts
In our opinion, typography is one of the most difficult aspects of design and probably, it comes as no surprise that so many designers get it completely wrong. That’s why a lot of designers tend to play it safe and rather than incorporating multiple typefaces into a design, they opt for just one. Truthfully, there is nothing really wrong with using just one or two typefaces because it can often help to create a consistent design, but if you know what you are doing, using multiple typefaces can really bring a design to life. It’s also especially great for posters.
#6 – Take Regular Breaks
It doesn’t matter whether you are designing a business card, flyer, leaflet or in this case a poster, it’s important to take regular breaks from the design process. It’s pretty easy to grow accustomed to the design you’re working on and after countless hours slaving away in front of your computer screen, it gets increasingly difficult to differentiate a poor design from a great design.
By taking regular breaks, you’ll be able to give your mind a chance to rest and often you’ll find that when you return, you’ll see your design in an entirely different light.
It almost always pays to turn off your computer and completely neglect your poster design for a day or two (yes, that means not even a quick glance). A fresh pair of eyes can work wonders specially when you are trying to perfect the poster design for that all-important client.